LEARN INTERACTIVE PUBLISHING
Mini-masterclass TM dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
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A 20-30 minute online lesson
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Beautifully produced, “short & sweet” experience for learners
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Affordable price-point: typically £19.99
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Marketed through social media and digital platform
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Initial campaign generates sales and indicates market appetite for more
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Sliding scale royalty—expert receives lion’s share over the long term!
PREMIUM INTERACTIVITY (INSTRUCTOR SUPPORT)
A premium purchase can involve live interaction with the instructor. This can be accomplished over Zoom (or equivalent videoconference platform) even for physical skills such as sports, music or dance!
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Distinctive use of consumer-grade video, animation and graphics—learning is never boring!
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Incredible value for money
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Content created by leading experts in their field
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“Mobile-first” design. All the content we produce needs to be developed to look excellent on hand-held devices with a range of form-factors. We design from the outset with mobile in mind.
LEARNING PEOPLE LOVE
UNIQUE GO-TO-MARKET
AND COMMERCIAL MODEL
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Up-front production is funded
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Promotion via FB campaign
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Targeted audience profiling
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Complements “organic” marketing
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Promoted to expert's followers
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Income potentially tax-deductable